Our mission :

Our mission is to contribute to the design of our clients’ commercial marketing plans, offering reliable and accurate information that allow reducing the risk in the strategic decisions taking.

Our reason of being:

The diversification of the supply as a result of continuous launchings of new products, new brands and new services, as well as a competition between more and more professionalized companies in the area of marketing, causes that the Uruguayan consumer is more inclined to modify their habitual guidelines of consumption.

Our bet to quality:

From the same creation of the company, we have looked for outstanding and leading the market in the aspects that we considered fundamental to our profession:

• Trustworthiness of the information
• Depth of the analyses
• Absolute Impartiality
• Punctuality in the delivery
• Respect of the ethics norms

Grupo RADAR has associated professionals to ESOMAR (The World Association of Research Professionals). The company adheres therefore to the “Code of the International Ethics for the Practice of the Social and Marketing Research” of ESOMAR.

Our team of professionals:

Alain Mizrahi

Giselle Amit

Adolfo Garcé

Daniel Chasquetti

Dinorah Margounato

Susana Lamschtein