It is not for nothing that everybody uses the expression “market intelligence” instead of “marketing research”. Clients need their information providers to be more involved and expect them to offer solutions to problems and not mere information.
Grupo RADAR intends to closely cooperate with the client as of the definition of his information needs to the action recommendation based on the gathered information. We do not work FOR the client but WITH the client. We stand on the same side. We listen to his needs, and offer tailor-made projects which will provide answers to his questions. To achieve total satisfaction we offer our knowledge, our intelligence and professionalism, focused on the creation of innovative proposals which will add value to the information we offer.
We incorporate technology as a fundamental tool to ensure reliability to our data and guarantee the transparency of our procedures.
We believe in ethics as a fundamental value to grow in the long term. The same ethic we guarantee our clients, our personnel and the people we interview.
Our mission: to provide reliable and precise information to our clients, adding value to their products and services and cooperating in their strategic decision making.
Our vision: to be the leader marketing and public opinion research company in Uruguay and a referent in Latin America.